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In this episode, Jim sits down with Keith Dennis, Vice President of Consumer Member Engagement at the NRECA, the national association that represents some 900 plus electric cooperatives serving the daily electricity needs of consumers in 48 states. In their conversation, the two take a deep dive into the new ‘Beneficial Electrification World’ Keith first described in his 2015 white paper titled “Environmentally Beneficial Electrification.” So, join the conversation to learn how electricity will power greater parts of our lives than ever before, as well as the important role clean renewable energy will play in this far-reaching energy transition.